Monitoring Website Business Processes to Safeguard Visibility

Safeguarding the visibility and popularity of your website should be a top priority for any digital enterprise. Establishing a smooth and fully-operational IT infrastructure is a multi-step process. The needs of the business must be continually monitored and managed in order to ensure all critical issues and fixes are attended to within a timely manner. While there are many different methods in which this goal is accomplished, the use of website monitoring solutions is among the most popular and effective.

When it comes to determining which processes to monitor and manage, many network administrators find themselves at a loss. Because the modern website features dynamic content and embedded content, effective monitoring the most critical processes can become lost in the crowd. While determining the ideal processes to monitor and manage is based upon your unique website infrastructure, the following processes are considered essential when it comes to safeguarding the visibility and reputation of your digital enterprise.

Enterprise Availability

The notion of monitoring the availability and uptime of a website is nothing new. In fact, there are many free monitoring solutions designed to PING your website to determine whether or not it is available. This is one situation where web application testing might be useful, especially in an enterprise situation (and there are tools out there that are free too). However, many of these free services lack the monitoring scope that’s needed in order to sustain continuous availability.

When monitoring the availability of your enterprise, it’s imperative that you place monitoring metrics regarding:

  • Overall Availability (website uptime)
  • Per-Page Loading Times (response times for each page; not just the website)
  • Web Server Response Times (the duration it takes for your server to complete a request)

Database Performance

The majority of modern websites, whether private blogs or sprawling eCommerce verticals, utilize a database to execute specific tasks. In fact, the involvement of a database is essential in order to complete many common tasks and business processes. Because of this, it’s imperative that your monitoring solution effectively monitor the availability, performance and completed requests. By narrowing your monitoring capabilities to your database, you’re able to safeguard the performance and interactivity between the enterprise and your visitors/customers.

Email Availability

Without an effective email client, it’s impossible to remain in-contact with your customers. For many digital enterprises, an unreliable email server result in disaster. When selecting a website monitoring solution, choose one that utilizes various techniques and features to monitor the availability, response times and success-rate of outbound and inbound emails.

Real-Time Monitoring Reports

While nightly or weekly reports are essential to monitor the overall performance and functionality of your website, it’s imperative that your solution provides real-time monitoring alerts. The goal of this monitoring method is to catch errors and issues as soon as they happen. By doing so, you may implement a fix or correction that prevents a host of visitors from experiencing the same error.

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